I turn 40 at the end of this month.
And lately I keep having the same thought:
What am I no longer willing to negotiate with myself about?
Not what should I accomplish before 40.
Not what do I need to fix.
Not even what do I want the next decade to look like.
But rather, what have I known for a very long time that I keep talking myself out of?
A few weeks ago, something happened with someone I care about that hurt me.
Nothing dramatic.
No betrayal. No big confrontation. Nothing that would make a particularly interesting story.
Just one of those interactions that left me sitting there wondering:
What happened?
Did I misunderstand something?
Did I do something?
Am I expecting too much?
Am I allowed to be upset? Confused? Hurt?
Should I reach out?
Should I give them the benefit of the doubt?
And I noticed how quickly my brain wanted to start explaining someone elseās behaviour away. And more importantly, as this is my pattern, to make it a ME issue.
Maybe theyāre busy.
Maybe theyāre dealing with something.
Maybe I shouldnāt take it personally.
Maybe I completely misunderstood the relationship this whole time.
Maybe I care more than they do and I just need to accept that it just wasnāt that deep.
Maybe I got it all wrong.
Some of those things could even be true.
But Iāve been thinking about how much of my life Iāve spent asking whether I am allowed to want more.
Not only from people.
From EVERYTHING.
Raise the floor
I recently finished The Science of Scaling by Dr. Benjamin Hardy and Blake Erickson. Great read, highly recommend! Itās a business book, but one concept from the book has been lingering in my mind ever since I heard it:
Raise the floor.
We spend a lot of time thinking about and talking about ceilings.
How successful could I become?
How much money could I make?
How much fitter could I get?
How big could the business get?
How incredible could the relationship be?
How good could life become?
But the floor is your baseline.
Itās what you are willing to accept as normal.
And Iām starting to wonder whether the biggest changes in my life right now are going to come not from reaching for a bigger ceiling, but from deciding that certain things are no longer allowed to be the floor.
Iām allowed to have preferences
When I first moved to Dubai, I took a job teaching fitness.
I had moved here believing I would be teaching in a particular kind of boutique environment, the kind of room I had spent years teaching in and loved leading back home in Toronto.
Instead, I ended up doing work that felt completely different.
I wasnāt challenged.
I wasnāt learning.
I wasnāt getting opportunities to do the kind of teaching I had come here believing I would do.
And slowly, it started affecting the way I saw myself.
I was constantly thinking:
Maybe Iām not actually that good.
Maybe I should just be grateful to have the job.
Maybe this is what Iām qualified for here.
Other people would have been thrilled to have the opportunity.
And that became part of the argument I used against myself.
Someone else would be happy with this.
Eventually I quit.
And one of the most important things I had to tell myself was embarrassingly simple:
Iām allowed to have preferences.
Something does not have to be terrible for me to not want it.
An opportunity doesnāt become right for me simply because someone else would be grateful for it.
Wanting more challenge doesnāt make me ungrateful.
Wanting to work in an environment where Iām learning, growing and becoming better doesnāt mean I think Iām above anyone.
It means I know what I want.
That shouldnāt require a defense.
Tbh, I think Iāve been doing this everywhere
With work.
With money.
With relationships.
With my business.
With myself.
Iāve always had this feeling that there is something very big I am supposed to do with my life. (And I donāt mean that in a mystical the universe has chosen me kind of way.)
I just know what I am capable of.
I know the amount of energy I have.
I know how much I care.
I know how ambitious I am.
I know how much I want to create.
I know I want my work to matter.
I want to build something significant.
I want to have an impact.
I want to make money. And lots of it.
I want to write a book.
I want to speak on big stages.
I want to build a business Iām wildly proud of.
I want incredible friendships.
I want deep love.
I want freedom.
I want a really fucking great life.
And if Iām being completely truthful, I think I have spent years trying to make those wants sound smaller.
Because wanting a lot can make people uncomfortable.
Being confident about what youāre capable of can sound arrogant.
Saying you think you are capable of greatness can sound like youāre saying other people arenāt.
Having big ambition can look like dissatisfaction.
Having preferences can look like entitlement.
So I learned how to soften it.
I learned how to say, āWeāll seeā and āIām not sureā.
I learned how to hedge.
I learned how to make my dreams sound a little more reasonable.
I learned how to adjust my POV when someone challenged or disagreed with my perspective.
I learned how to make sure everyone understood that I didnāt think I was better than them.
And somewhere along the way, I started confusing humility with self-erasure.
Your light doesnāt require mine to be dimmer
This might be the floor I most need to raise.
I donāt want to spend my 40s making myself smaller so other people never have to confront how they feel about themselves.
I donāt want to apologize for having big goals.
I donāt want to minimize what I want because somebody else thinks it is too much or not ārealisticā.
I donāt want to stay in rooms where I am bored and uninspired because leaving might look ungrateful.
I donāt want to pretend I donāt care when I care enormously.
I donāt want to act like my business is a cute little side project when I want to build something important.
I donāt want relationships where I have to continually downgrade what I need in order to maintain access to someone.
And I donāt want to keep convincing myself that breadcrumbs are enough when I want to eat the whole damn meal.
That doesnāt mean everybody needs to match me.
It doesnāt mean everyone has to want the things I want.
It doesnāt mean someone elseās smaller, quieter, simpler life is less meaningful.
Thatās the part I think Iām finally understanding.
Someone elseās light does not require mine to be dimmer.
Their choices donāt threaten mine.
And mine donāt have to threaten theirs.
The floor is not perfection
Raising the floor doesnāt mean I expect every person in my life to behave exactly the way I want. People get to be who they are. They get to communicate the way they communicate, make the choices they make, and show up however they choose.
But I get to decide what I want in my life.
I get to decide which relationships I continue investing in, which behaviors I am willing to live with, and what no longer works for me.
It doesnāt mean I leave every job the moment Iām frustrated.
Things donāt have to be terrible for me to decide theyāre not enough.
They donāt have to be objectively bad for me to decide they no longer work for me.
Sometimes raising the floor is simply admitting to myself that something can be fine and still not be in alignment with the life Iāve decided I want.
I want deep relationships.
I want repair.
I want grace.
I want people to be human around me.
And most of all, I want to be allowed to be human too.
But grace and standards are not opposites.
Understanding someoneās bad behaviour doesnāt require me to accept it indefinitely.
Caring about someone doesnāt require me to chase them.
Being grateful for an opportunity doesnāt require me to stay in it.
Being humble doesnāt require me to pretend I donāt know what Iām capable of.
And wanting more doesnāt mean what I already have is worthless.
So what does raising the floor actually look like?
In my financial life, it means debt and financial insecurity are no longer things I am willing to casually carry.
In business, it means I stop treating the work that matters most as optional and secondary to things that are easier and more certain.
Professionally, it means I choose environments where I am challenged, valued and learning.
In friendship, it means raising my own floor too. Putting in the effort to build the kind of friendships I say I want, showing up for the people I love, and intentionally investing in the people I want to become my ride-or-dies, my forever people.
In love, it means I stop accepting scraps because some part of me is afraid there might not be anything better out there. I would rather hold out for the deep, mutual love I actually want than keep convincing myself that less should be enough.
Personally, it means I stop making myself smaller before anybody has even asked me to and showing up in the fullness of who I really am.
Iām realizing the work now is becoming the person who is willing to admit how much she wants.
40
There is something about turning 40 that makes this feel less like a New Yearās resolution and more like a reckoning.
I donāt feel old.
I donāt feel altogether behind (moreso behind where my high-achiever brain expects me to be, but Iām working on that!).
In truth, I feel like Iām just getting started. Forty feels like a launch pad for everything I want to build next.
Iāve changed countries.
Changed careers.
Started over.
Built new friendships.
Taken risks.
Failed at things.
Changed my mind.
Wanted things I wasnāt supposed to want.
Stopped wanting things I thought I was supposed to want.
And I think the next decade is asking something different of me.
Instead of it asking: How high can you reach?
What if itās asking: How low are you still willing to go?
How much inconsistency will you explain away?
How much of yourself will you edit?
How long will you stay somewhere that doesnāt fit because leaving feels ungrateful?
How much of what you want will you minimize so nobody thinks youāre asking for too much?
How long will you keep negotiating against yourself?
I donāt want to do that anymore. I want to be fully self-expressed.
Big goals.
Big dreams.
Big energy.
Big LIFE.
And I donāt mean big in the way the internet often means it.
I donāt care about more followers, more stuff or status.
I mean a life that feels like the fullest expression of the person I know myself to be.
A life with work I care about.
People I love.
Money that creates freedom.
A strong, fit body I feel proud to live in.
A business that makes an impact.
Relationships where I feel chosen too and donāt require me to disappear in order to maintain them.
Experiences that transform me.
And enough room to keep becoming whoever the hell Iām going to become next.
Iām beginning to think raising the floor is how I get there.
Not by becoming harder or less forgiving. And definitely not by pretending I donāt care when something hurts. But by finally believing that what I want doesnāt need to be justified or softened to be more palatable.
Iām allowed to have preferences.
Iām allowed to want more.
Iām allowed to outgrow what once felt good enough.
Iām allowed to be disappointed and say āthis doesnāt work for me anymoreā.
Iām allowed to take up the full amount of space my life requires.
And perhaps most importantly: I donāt have to make myself smaller to prove that I donāt think Iām better than anyone else.
I can let other people be as big as they want to be.
And I can finally let myself be big, too.
- Samantha
If this made you realize there are parts of your life or work youāve been tolerating that no longer feel good enough, thatās exactly the kind of thing I help my clients work through.
I work 1:1 with high-achieving mid-career women who know something needs to change, but arenāt always sure what that change is yet.
We figure out whatās actually making work and life feel so heavy, what you want instead, and what needs to change so you can make a life, not just a living.

