Privacy Policy

Samantha Ushedo | SU Coaching & Consulting

Last updated: October 24, 2026

1. Introduction

Your privacy matters to us.

This Privacy Policy explains how we collect, use, process, store, disclose, and protect personal information when you interact with Samantha Ushedo and her coaching businesses, publications, programs, and services.

This policy applies to:

• One-on-one coaching and consulting.

• Intentional Ambition Collective, including workshops, hot seat coaching, and educational resources.

• Our website at www.samanthaushedo.com.

• Our Substack publication, Make a Life, Not Just a Living.

• Our podcast, Woman in Progress.

• Coaching applications, newsletters, events, and related communications.

Our services are provided by one of the following businesses, depending on the service or transaction.

Canada

Samantha Paige Ushedo, operating as SU Coaching & Consulting
944 Cook Dr, Midland, Ontario, Canada

United Arab Emirates

SU Coaching & Consulting FZE LLC
Office CWS-1V-228105, 26th Floor
Amber Gem Tower, Sheikh Khalifa Street
Ajman, United Arab Emirates

Business Licence: 2628813525888

Privacy Contact: hello@samanthaushedo.com

2. Information We Collect

Depending on how you interact with us, we may collect:

Contact information: Your name, email address, phone number, location, and social media profiles.

Professional information: Your job title, career history, workplace circumstances, professional goals, and leadership challenges.

Coaching information: Personal reflections, challenges, goals, voice messages, written communications, coaching notes, session recordings, transcripts, and documents you voluntarily submit.

Application information: Information provided through Typeform, onboarding questionnaires, consultation inquiries, and feedback forms.

Membership and subscription information: Subscription status, membership purchases, event registrations, and participation in our publications and programs.

Payment information: Billing details, transaction history, purchased services, and payment status. Full payment card information is generally processed by third-party payment providers.

Technical information: Information collected through websites and service providers, potentially including IP addresses, device information, cookies, and usage analytics.

You may voluntarily disclose sensitive personal information during coaching. We encourage you to share only what is relevant to your coaching goals.

3. How We Use Personal Information

We use personal information to:

• Review coaching applications and respond to inquiries.

• Deliver and administer coaching and consulting services.

• Prepare coaching responses and individualized resources.

• Review client-submitted documents and provide feedback.

• Facilitate workshops, events, and membership programs.

• Maintain coaching continuity and monitor progress.

• Process transactions and manage subscriptions.

• Send requested publications, newsletters, and service communications.

• Improve our educational resources and offerings.

• Fulfil applicable legal, accounting, and regulatory obligations.

We process information for disclosed purposes and obtain consent or establish another lawful basis where required.

4. Private Coaching Communications and Recordings

Private coaching may be delivered through Voxer, Zoom, email, and other agreed communication channels.

Coaching conversations may involve sensitive personal or professional information.

Zoom coaching sessions are routinely recorded with the client’s explicit consent.

Recordings may be used for coaching continuity, reviewing discussions, transcription, coaching analysis, preparing individualized resources, and professional development.

Recordings are not automatically distributed after sessions. Clients may request access by contacting hello@samanthaushedo.com.

Private coaching recordings and communications will not be publicly distributed without appropriate separate consent.

5. Workshops, Hot Seat Coaching, and Recorded Events

We may record workshops, live educational sessions, and hot seat coaching events.

Participants are informed about recording and, where required, their consent is obtained before their identifiable contributions are recorded or disclosed.

Workshop recordings may be made available to subscribers, members, attendees, or other audiences, depending on the nature of the event and the access arrangements disclosed at registration.

Hot seat coaching may involve participants sharing personal, professional, or sensitive information.

We obtain express permission before using identifiable participant contributions in recordings intended for distribution.

Permission to participate in a live event does not automatically authorize separate promotional use of identifiable recordings.

Participant names, identifiable stories, quotations, audio, or video will not be used in public-facing marketing without appropriate separate written permission.

We may use general, de-identified educational insights from workshop discussions, provided participants cannot reasonably be identified.

6. Intentional Ambition Collective

Intentional Ambition Collective is hosted through Substack.

The membership currently offers access through a one-time payment of $79, with lifetime membership access under the applicable membership terms.

Membership may include:

• Educational workshops and recordings.

• Live hot seat coaching.

• Member-only publications and resources.

• Coaching questions and educational discussions.

• Other benefits communicated to members.

Membership information may be processed through Substack and its integrated payment providers.

Educational recordings and resources may remain accessible while the membership and relevant content remain available, subject to the applicable membership terms and privacy obligations.

Members who participate in recorded activities will be informed about the intended audience for their contributions.

If additional interactive community features are introduced, we will explain which information may be visible to other members and update this Privacy Policy where appropriate.

7. Artificial Intelligence and Technology-Assisted Services

We use artificial intelligence and technology-assisted tools to support coaching, administration, transcription, analysis, and content development.

These may include:

• ChatGPT, provided by OpenAI.

• Claude, provided by Anthropic.

• Descript.

• Zoom AI Companion.

These services may process coaching messages, transcripts, recordings, notes, and information voluntarily shared by clients.

AI tools may assist with identifying patterns, summarizing conversations, preparing individualized coaching responses, creating resources, and supporting professional development.

We aim to remove or minimize unnecessary identifying information when using these services.

In some circumstances, identifiable information, including professional circumstances or workplace details, may be processed where relevant to the disclosed purpose and legally authorized.

Third-party AI providers may process information in countries outside Canada or the United Arab Emirates.

Their data retention and potential use of information for service improvement or AI model training depend on their terms, account settings, and contractual arrangements.

The Coach remains responsible for reviewing AI-assisted material before incorporating it into individualized coaching guidance.

We do not authorize public promotional use of identifiable client information without separate written consent.

8. Confidentiality and Educational Content

We respect the confidentiality of private coaching communications.

We may use general, de-identified coaching themes, insights, and educational lessons in publications, workshops, podcasts, and social media content.

We take reasonable care to remove details that could identify a client, including distinctive workplace circumstances or professional characteristics.

Identifiable client stories, testimonials, quotations, recordings, or images will not be used for promotional purposes without separate written consent.

Consent for identifiable promotional use is voluntary and is not a condition of receiving coaching services.

9. Newsletters and Marketing

Our newsletters and marketing communications may be distributed through Substack, Kit, and other relevant communication services.

We may collect and use subscriber names, email addresses, subscription preferences, and related engagement information to administer these communications.

Subscriber information may be exported or transferred between authorized email marketing platforms where permitted by applicable law.

We send promotional communications where we have valid consent or another lawful basis.

Submitting a coaching application or contacting us through LinkedIn or Instagram does not automatically enroll someone in marketing communications.

Subscribers may unsubscribe using the link provided in promotional emails or by contacting us.

Unsubscribing from promotional emails does not prevent essential communications concerning purchased services or memberships.

10. Third-Party Service Providers

We use third-party services to operate our business, including:

• Substack for publications, subscriptions, and membership activities.

• Typeform for applications and questionnaires.

• Kit for email marketing and subscriber management.

• Voxer for asynchronous coaching.

• Zoom for meetings, recordings, and transcription.

• ChatGPT, Claude, and Descript for AI-assisted workflows and content production.

• Stripe and PayPal for payment processing.

• LinkedIn and Instagram for professional communications and inquiries.

These providers may process information according to their respective contractual arrangements and privacy policies.

We limit access to personal information to what is reasonably necessary for the relevant services.

At present, coaching and subscriber information is managed by Samantha Ushedo without additional employees or contractors having independent access.

11. Payments and Subscriptions

Paid Substack memberships are processed through Substack’s integrated payment infrastructure, including Stripe.

Other coaching and consulting payments may be processed through Stripe, PayPal, or another authorized payment provider.

Payment providers may collect billing information, payment credentials, and transaction details necessary to process payments and prevent fraud.

We generally receive transaction information rather than complete payment card details.

The payment provider’s privacy policy may also apply.

12. International Data Processing

Because we operate businesses in Canada and the United Arab Emirates and use international technology providers, personal information may be processed or stored in other jurisdictions.

Those jurisdictions may have different data protection laws.

We will apply appropriate safeguards and comply with applicable requirements for international processing and transfers.

13. Data Retention

We maintain different retention periods according to the nature and purpose of the information.

Private coaching recordings and detailed communications: Generally retained for up to twelve (12) months following the end of the coaching relationship.

Client progress summaries: Limited coaching histories may be retained for up to twenty-four (24) months to support continuity if a client returns for further coaching.

Workshop and educational recordings: May remain available while the relevant membership, program, or educational resource remains active, subject to the purpose of the recording, applicable consent, and legal requirements.

Newsletter and membership information: Retained while necessary to administer subscriptions, memberships, and associated obligations.

Business and financial records: Retained according to applicable tax, accounting, and other legal requirements.

Information may be retained longer where necessary to address legal disputes, comply with legal obligations, or fulfil another lawful purpose.

When identifiable information is no longer reasonably required, it will be securely deleted, destroyed, or anonymized in accordance with applicable law and practical system capabilities.

Third-party services may maintain their own backup or security-related retention periods.

14. Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, loss, alteration, and disclosure.

These measures may include account security controls, restricted access, responsible information sharing, and appropriate technology providers.

No electronic communication or storage system can guarantee absolute security.

Where required, we will respond to and report personal information incidents in accordance with applicable law.

15. Privacy Rights

Depending on applicable law, you may have rights to:

• Request access to your personal information.

• Request correction of inaccurate information.

• Request deletion where legally applicable.

• Withdraw consent for certain processing activities.

• Object to or restrict certain uses of information.

• Request information about relevant processing activities.

• Raise a complaint with an appropriate privacy authority.

Requests may be submitted to hello@samanthaushedo.com.

We may need to verify your identity and may be required to retain certain records where legally justified.

16. Cookies and Website Analytics

Our website and publication are hosted through Substack and may use cookies, analytics, and related technologies to provide website functionality, manage subscriptions, maintain security, and understand audience engagement.

Additional tracking technologies may be used where disclosed and permitted by applicable law.

Available privacy choices may depend on browser settings, platform controls, and applicable consent requirements.

17. Children’s Privacy

Our coaching, consulting, and professional membership services are intended primarily for adults.

We do not knowingly collect personal information from children through these services without an appropriate legal basis and any required authorization.

18. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business, technology, services, or legal obligations.

The updated policy will be published on our website with a revised date.

Where legally required, we will provide additional notice or seek renewed consent for material changes.

19. Contact Information

For privacy inquiries, access requests, corrections, or deletion requests, please contact:

Samantha Paige Ushedo

SU Coaching & Consulting
SU Coaching & Consulting FZE LLC

Email: hello@samanthaushedo.com

Website: www.samanthaushedo.com